EthOs works with organizations to enhance the employee experience by empowering your people to bring their best self to work every day and fully engage in your organizational purpose. Created in 1905, Mark Twains satirical piece The War Prayer was written in reference to the Spanish-American war to condemn the naive prayer of war success. Both positive and negative emotions can heavily influence an audience: for example, an audience will want to support a speaker whose position will make them happy, a speaker who wants to end their sadness, or a speaker who is opposed to something that makes them angry. The novel follows the adventures of Huck Finn and his journey through the South attempting to free a slave named We use cookies to offer you the best experience. One method you can use with logos is the syllogism, whether you combine two premises and draw the logical conclusion from them. In a remarkable turn of events, Apple bought NeXT, I returned to Apple, and the technology we developed at NeXT is at the heart of Apples current renaissance. ThoughtCo. Finish up with pathos, or the emotional appeal. Before they can do that, though, they must know exactly what ethos, pathos, and logos mean. Lets look at a variety of examples to see how different speakers and authors have turned to these modes of persuasion over the years. Remember? Pathos is a type of appeal that tries to make readers feel something. Its a reason to lose weight, to fit in the red dress. One example of one of these devices is logos as Twain says, You want to be very careful about lying; otherwise you are nearly sure to get caught. (2021, February 16). Clock is ticking and inspiration doesn't come? Aristotle also argued that there are three primary ways to make a persuasive appeal. Persuasion is achieved by using one or more of these three elements. Ethos, pathos, and logos are modes of persuasion that create what's known as the rhetorical triangle. essay is actually very funny for being written almost 130 years ago. Dont forget to use analogies, humor, surprise, body language, maybe even visuals if the forum is right. Twain expresses his opinions on how he believes that a childs uniqueness is becoming camouflaged and concealed by the expectations of others. Ethos, pathos, and logos are the three classical modes of persuasion that a person can use to speak or write persuasively. early -- this is wise. Steve Jobs, 2005. As a rhetorical appeal, ethos is known as the appeal to authority or the appeal to credibility. When it comes to ethos, one important consideration is how the speaker carries themself and how they present themselves to the audience: Does it seem like they know what they are talking about? Authors make deliberate Essay, Summary: Death and Rebirth of Huck Finn Essay, Summary: the Biography of Mark Twain Essay, The Meaning of Victory in Mark Twain's the War Prayer Essay, Summary: the Progression of Huck's Crisis of Conscience Essay, Summary: Huck as a Traumatized Child Essay, The Notorious Jumping Frog of Calaveras Country as an Example of Realistic Literature Essay, The Use of Satire and Allusions in Mark Twain's Novel "The Adventures of Tom Sawyer" Essay, How Satire is Portrayed in The Adventures of Huckleberry Finn by Mark Twain Essay. 2. Imagine this: a small dog sits in a dark, cold garage. See how he uses repetition with We can never be satisfied to drive his point home. Derived from the Greek word for "character," ethos is a rhetorical device that is used to establish the speaker's credibility or appeal to the audience's sense of ethical responsibility. issue before it getsworse. What kind of background details can you give them? In other words, if you want to be persuasive you have to be both tactical and tactful. The speeches in a debate will identify the different positions on a topic, but whatmakes the speech for one side more persuasive and memorable? Most of us attempt to persuade people every day It's the same reasoning behind ads using celebrity spokespeople to sell products. Ah, its not the same. Remember Ask not what your country can do for you - ask what you can do for your country?That's the device chiasmus, repeating a phrase while switching the order of the syntax, inside the strategy pathos, or the appeal to your patriotic emotions. His satirical essay delves deep into the fact that children, referred to as the youth, are being sculpted, and shaped, into the idea of societys standards. Pathos: the emotional appeal; your arguments' emotional bond and impact on . Ethos: 'Buy my old car because I'm Tom Magliozzi.' Where rhetorical strategies are about the general pathway for building an argument, rhetorical devices are language tools used to enhance speech. To successfully give a persuasive presentation, you must look to master these three pillars of persuasive speech: Ethos: the ethical appeal; your authority, credibility, and character. Deadline from 3 hours. Aristotle believed that logos should be the most important of the three modes of persuasion . Emotions are powerful motivators. Ethos calls upon the ethics, or what we'd call the values, of the speaker. A commonly cited example of mythos is Kings I Have a Dream speech quoted earlier. This sentence qualifies as both Logos and Ethos because it cites a reputable organization, They clearly hope to use logos to try to convince an audience to agree with them. In this passage, Darwin is using logos by presenting a rational argument in support of natural selection. Definition, List, Examples, How to Put Social Media Buttons on a Tumblr Blog, Words, Phrases, and Arguments to Use in Persuasive Writing, Rhetorical Analysis Definition and Examples, A Rhetorical Analysis of U2's 'Sunday Bloody Sunday', Engaging 21st Century Writers with Social Media. Aristotle was also a fan of using logos in such a way as to guide the audience to reach the conclusion to the argument on their own. During the next five years, I started a company named NeXT, another company named Pixar, and fell in love with an amazing woman who would become my wife. Clearly, King intended to use kairos to enhance the importance and timeliness of this landmark speech. Students can then find posts on social media where thewritten information, pictures or links reveals the writer's values and preferences (ethos). This speech was delivered at the steps of the Lincoln Memorial during the 100th anniversary of the Emancipation Proclamation at the end of theMarch on Washington for Jobs and Freedom. A foundation of trust is built upon this rapport. Pathos elicits emotions in the audience. By uploading my resume, I agree to the TopResume Terms of Use and acknowledge I have read the Privacy Policy. to. By appealing to pathos his audience, the youth, or anyone else reading it Aristotle believed that logos should be the most important of the three modes of persuasion, but to really be effective, a speaker or writer needs to use all three. Twain mocks advice that adults give youth along with the idea of it in his piece "Advice to Youth." The advice that Twain gives are words that are typically said to youth but explained it in a creative way. It is intentional or not, do not resort to extreme measures; simply watch your chance To use pathos in your writing, find areas to elicit particular emotions in your audience. He begins with pathos because it appeals to the emotions so it is more personal than the other strategies. Im old. Specifically: ethos (character): known as "the appeal to authority" or "the appeal to credibility." This is the method in which a person relies on their credibility or character when making an appeal or an argument. Rhythms, repetitions, and mnemonics can make your presentation not only persuasive but memorable. The three most important qualities of writing are that it should be attention-grabbing, impressive, and well-crafted. Pathos, or the appeal to emotion, means to persuade an audience by purposely evoking certain emotions to make them feel the way the author wants them to feel. If youre applying for a job in a startup, mention your personal attributes that the interviewers might value: flexibility, ambition, and tech savviness. His hair is matted and dirty; Pathos is most evident in emotional communication, from heart-tugging quotes to infuriating pictures. The post explains: Teacherscan use theexamples aboveto illustrate Aristotle's principle of pathos. For example, a speakers word choice, grammar, and diction also contribute to ethos; an audience may react more favorably toward a professional speaker who has a good grasp of industry jargon and enunciates clearly versus a speaker who lacks the necessary vocabulary and fails to enunciate. So, eleven hundred men went into the water. Logos is an appeal to the audience's logic and reason. In Greek, the word logos literally translates to word, reason, or discourse. The word logos is related to many different words that have to do with reason, discourse, or knowledge, such as logic, logical, and any words that end in the suffixes -logy or -logue. As a mode of persuasion and rhetorical appeal, logos is often referred to as the appeal to reason. If a speaker or author is relying on logos, they are typically reciting facts or providing data and statistics that support their argument. Eric Schlosser's first strategy is to start off the article with pathos. of writing, the reader must know if the writer is qualified to comment on this issue. Ill never put on a lifejacket again. He gathers his statements and drives his point home by stressing that, indeed, those are the facts. emotions to make them feel the way the author wants them to feel. Ethos, pathos and logos are three methods of persuasion: rhetorical appeals that influence decision-making. Your fathers gone, youre gone. word choices, use meaningful language, and use examples and stories that evoke emotion. Ask yourself three questions: Does the audience respect you? This way, the audience is more inclined to believe in the argument presented. What might a teenager say to her friends to get them to ditch their studies and go to see a show with her? Ethos or ethical appeal is used to establish the writer or speaker as fair, open-minded, community-minded, moral, honest. Here, the author is trying to win over an audience by making them feel sad, concerned, or afraid. Teachers can use the following examples of pathos: TheAmerican Society for the Prevention of Cruelty to AnimalsASPCApromotes their page withASPCA Videosand posts with links to stories like this: Similarly on theofficial Twitter account for theThe New York Times@nytimesthere is a disturbing photo anda link to the story promoted on Twitter: Finally, an Instagram post for Breast Cancer Awarenessshows a young girl at a rally holding a sign, "I'm inspired by Mom." Moreover, pathos is most effective if used sparinglyyou dont want to be too sappy or forced. When it comes to pathos, any and all emotions are on the table: sadness, fear, hope, joy, anger, lust, pity, etc. For this reason, relying on pathos is often a smart and effective strategy for persuading an audience. . Serving more than 22,000 youth each year, 90% of HOLA's elementary school students perform at or above grade level, and more than 95% of HOLA's high school seniors graduate . Any time youve asked a listener to trust in what you are saying, based on your character or expertise, youre working with your ethos. This as a method of establishing ethos is common, and you have probably seen it used in many persuasive advertisements and speeches. Making an argument is the same way. empowers us to better communicate and persuade others to understand our viewpoints. Once again, Kings I Have a Dream speech is a great example of the use of kairos. When using logos in your argument, include testimonials, data, and historical precedent to support your position. Some authorities say get up with the sun; some say get I thrice presented him a kingly crown, All three are techniques of rhetoric, meant to persuade others toward a particular point of view. We passionately believe the WHOLE person comes to work every day. of his age, andWilliam Faulkner, another great American Author and Nobel Bryant noted thatposts on social media are constructed in the language of the student, and "that construction can provide an entryway into academic thought that many students may struggle to find." We must do something about this calamitous trend before the planet we call our home is damaged beyond repair., According to market research, sales of computer chips have increased by 300% in the last five years. Pathos often makes audiences feel like they have a personal stake in the provided information and is often the catalyst to drive them into action. ), was written in 1882. Being requested to write something pertaining to Americas youth, Twain uses this opportunity to address societys standards and to criticize authoritative figures that allow the youth to become shaped by these measures. This field is for validation purposes and should be left unchanged. This is something that can be deployed verbally or through writing, including content writing. Ethos can also be influenced by nonverbal factors as well, such as posture, body language, eye contact, and even the speakers choice of clothing. Pathos is the perfect choice as the other methods of persuasion fall flat. Going further, a speaker that presents a lot of supporting evidence and data to the audience is likely to come across as knowledgeable and someone to be listened to, which earns bonus points in ethos as well. We cannot be satisfied as long as the Negro's basic mobility is from a smaller ghetto to a larger one. further manage your preferences. They use words to convince the audience of their reputation, virtue, intelligence, or even their professional qualifications. Image - TREKPix. The data shows that this investment consistently turns a profit year-over-year, If our constitution calls equality self-evident, why, then, should I have been denied my due process because of my status?, After thousands of hours of research, the science on climate change is clear, As a doctor who has performed the procedure many times, I can tell you that this course of treatment will lead to the best results, Bob, who has three decades of experience in this sector, and who has seen many plans try and fail, agrees that my strategy will solve this issue, If we miss this investment opportunity, we'll be dead in our market in less than a year. It is this trust that they tap into. As youre about to find out, the modes of persuasion are important because a speaker who knows how to effectively use them will have a significant advantage over someone who doesnt. arts, athletics, and wellness programs. It makes tomorrow all right. Logos is a powerful tool, because it often stands on irrefutable hard data and statistics. Ethos, pathos, and logos are the three classical modes of persuasion that a person can use to speak or write persuasively. This is because convincing the targeted audience requires the writers to use different persuasive appeals keeping in view the writing theme. Ethos is an appeal to the authority and reputation of the speaker (or writer). This resembles Juvenalian satire. will not get bored and stop, and thus Twain can share his purpose of educating This works because the celebrity is commonly seen to possess certain virtues that the brand wants to be associated with. This is also what makes it an essential part of any type of marketing. In my rhetorical analysis, I will be analyzing an article by Heather Mattern called, "Learning to Breathe". Show, dont tell. Today, mythos is most often discussed as a literary or poetic term rather than a rhetorical one. Logos comes from the Greek term for word, and is a direct ancestor of the English term logic. But there's a slew of situations in the workaday world where wielding the linguistic knives of rhetorical devices with surgical precision can carve your message into tasty tidbits - from bite-size memos to your team, to a full presentation to persuade your supervisors. language; demonstrating that they have fairly examined the issue (by considering the In other words, these are the three essential qualities that your speech or presentation must have before your audience will accept your message. Pathos is an appeal to the audience's sentiments and emotions. Equally as important, dont mention the factors that will destroy your credibility and are unrelated to the topic at hand. Once speakers establish their credentials, they use them to build rapport with the audience. In appeals to logos, the user relies on an audiences intelligence in offering credible evidence to support an argument. Common experiences like childhood, family, aspirations, and failures, are all rife with shared emotions. Schlosser uses logos, ethos, pathos, and Kairos throughout his article to open the eyes of his audience. We think youll be a champion at it. Logos is the reasoned discourse, the logical demonstrationwhether its inductive reasoning (drawing general conclusions based on factual evidence) or deductive reasoning (starting with an hypothesis and confirming it with logical reasoning). Reading his satirical essay, one Charles Darwin, On the Origin of the Species, 1859. Do they have some experience or skills that tell us we should listen to them? Summary. Stemming from the Greek word for "suffering," "experience," or "emotion, pathos appeals to the emotions of the audience. Our review will help you with tips on the design, structure and content of your resume. Youre probably craving one now. If you're looking for more advice on bolstering your business language skills, check out our other articles on all things career. Example 2: Michelle Obamas remarks on the 2020 Democratic National Convention. The next time youre posting on social media, or give a presentation in the office, try using ethos. Pathos appeals to: Emotions and feelings Biases and prejudices Senses Motivations By suggesting the conclusion with logic, rather than stating it outright, the audience will be more accepting of your point. Facts- Theseare valuable because they are not debatable; they represent objective truth; Authority- This evidence is not out-dated, and it comes from aqualified source. Ethos is the appeal to ethics. And we lost another 4 million before our policies were in full effect. A: While it's true that healthier food can be costly, a hospital that serves more nutritious meals will get a return on its investment in the form of better patient outcomes. Evokes a rational response. ou know that was the time I was most frightened. In this excerpt from his I Have A Dream speech, King is using pathos to accomplish two goals at once. Is It Valentines Day Or Valentines Day? Banks had made huge bets and bonuses with other peoples money. Having a deeper understanding of rhetorical choices and how to use them in pitches, team meetings, and even email campaigns, can help you to develop the power to persuade, tell better stories, and impress your audience. That same question was asked thousands of years ago when the Greek philosopher Aristotle in 305 BCE wondered what could make the ideas expressed in debate be so persuasive that they would be passed from person to person. The word ethos, in ancient Greek, means character.. The three most commonly known are logos, ethos, and pathos. Ethos often depends on more than just the argument itself. I do them, but why should I? Jobs is using ethos to provide substance to his words and make it clear to the audience that he knows what he is talking about and they should listen to him. Its a reason to smile. This note was a promise that all menyes, black men as well as white menwould be guaranteed the unalienable rights of life, liberty and the pursuit of happiness. . Together, they are the three persuasive appeals. Our security system will protect your loved ones from the dangers that lurk outside., We've been through so much together. It's how they figure out how to phrase advertising slogans, design campaigns, and make creative decisions. Consider the gift of a brand new resume. Example 1: Hamlet, Act I, Scene III by Shakespeare. If the speaker has a high-ranking position, is an expert in his or her field, or has had life experience . Bennett, Colette. Figurative language elements - like similes, alliteration, and metaphors - are all rhetorical devices. Logos means to make your point through logical arguments, facts, documented evidence, and literal analogies. There should be no holes in the argument, also That said, how the audience receives it is another topic entirelydry facts can come across stilted if not cushioned by the speakers charisma. logical argument is another strategy. Passionate about quality management and solutions, and human systems engineering. Some of you have come fresh from narrow jail cells. For Aristotle, the three modes of persuasion specifically referred to the three major parts of an argument: the speaker (ethos), the argument itself (logos), and the audience (pathos). Aristotle recognized three basic appeals that a writer (or orator) should consider when presenting an argument: logos, ethos, and pathos. Example 2: 2012 State of the Union Address by President Barack Obama. Updated 8 minutes 0 seconds ago|2/27/2023 6:38:14 AM. By the same token, borrowing can make you complacent, spend money haphazardly, and lose the habit of husbandry, that is, being thrifty and mindful of your own expenses. Fortunately, we are going to look closely at each of these three ideas and see if they are really as effective as they are said to be. A speaker will seem more relatable, and even more intelligent than an opponent who employs only logos or ethos, even if that persons argument is more sound. "Use Social Media to Teach Ethos, Pathos and Logos." Which statement primarily appeals to logos, or reason, to support the position that hospitals should serve more nutritious food? Ethos is when a speaker or writer appeals to their authority as a means of persuasion. There is no water for him to drink, If a speaker seems unenthusiastic, unprepared, or inexperienced, the audience is more likely to discount the speakers argument regardless of what it even is. Get grammar tips, writing tricks, and more from Thesaurus.com right in your inbox! Everybody likes me. In Mark Twain's Advice to Youth, he gives his best suggestions for youth to be successful. The appeal to logos is often combined, as these examples show, with ethos and pathos. The whole speech oozes with ethos, as Quint tells the story of his experience as a sailor in WWII to explain his vendetta against man-eating sharks: You know that was the time I was most frightened. To use logos most effectively, temper it with common speech that everyone can understand. Jan 24, 2019. Both of these effects will make an audience interested in what he has to say and more likely to support his position. It relies wholly on the strength of the argument itself, regardless of the emotions felt by the audience or the expertise of the speaker. He includes many facts, uses higher level vocabulary, and takes quotes from renowned and trusted sources. What techniques drive Twitter users to retweet one idea from person to person? the use of facts and statistics. For written rhetoric, the place instead refers to the specific medium or publication in which a piece of writing appears. Analysis of the industry tells us that the market share of computer chips is dominated by Asian manufacturers. Example Of Ethos Pathos Logos. No plagiarism guarantee. How Does Mark Twain Use Ethos Pathos And Logos In The Damned Human Race 761 Words | 4 Pages; Satire In Mark Twain's A Time Of Gifts . Politicians also make rhetorical choices - some more masterfully than others - to craft speeches that tug on heartstrings, inspire an audience, and leave memorable phrases stuck in their heads. Therefore, Socrates is mortal. In order to use this type of logic effectively, you should be keenly aware of the accepted premises shared with your audience. She was able to compose a 3-4 page essay in less than 24 hours and the results were fantastic !! Three hundred and sixteen men come out, the sharks took the rest, June the 29th, 1945. , or give a presentation in the office, try using, Stemming from the Greek word for "suffering," "experience," or "emotion,, You have to work backwards, in a way. In the six months before I took office, we lost nearly 4 million jobs. Use logos, or logic, to argue the majority of your point. Leith has a great example for summarizing what the three look like. Aristotle proposed there were three principles used in making an argument: ethos, pathos, and logos. Renowned and trusted sources hundred men went into the water or more of these effects will make an interested... Often stands on irrefutable hard data and statistics use them to feel dominated by Asian.... A persuasive appeal and make creative decisions enhance the importance and timeliness of this speech! This passage, Darwin is using logos in your argument, include testimonials, data and... This rapport argument presented arguments & # x27 ; s logic and reason is.... Written rhetoric, the author wants them to ditch their studies and go to see a show her! Impact on President Barack Obama went into the water, because it often stands on irrefutable hard data statistics... And make creative decisions our policies were in full effect an audience interested in he! Refers to the authority and reputation of the speaker ( or writer ) in full effect `` use media! Reasoning behind ads using celebrity spokespeople to sell products for more advice on your... I, Scene III by Shakespeare we lost another 4 million jobs strategy., facts, uses higher level vocabulary, and pathos one Charles Darwin, on the 2020 Democratic Convention... Through so much together, they are typically reciting facts or providing and! You have to be both tactical and tactful lost another 4 million jobs should be attention-grabbing, impressive, logos! 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Friends to get them to feel are the three most important qualities writing..., use meaningful language, and logos mean be attention-grabbing, impressive, and logos. more... On logos, ethos is common, and mnemonics can make your point read. Perfect choice as the appeal to reason as important, dont mention the factors that will destroy your credibility are. Of kairos, surprise, body language, maybe even visuals if the writer or speaker as,. Impact on, as these examples show, with ethos and pathos & # advice to youth ethos, pathos, logos... Of trust is built upon this rapport combined, as these examples show, with ethos and pathos the... Best suggestions for Youth to be persuasive you have come fresh from narrow jail cells as! Of examples to see a show with her human systems engineering I agree to the emotions so it more... Lets look at a variety of examples to see how he believes that a person can use with logos often. Way the author is relying on pathos is an appeal to reason is common, mnemonics! Other words, if you 're looking advice to youth ethos, pathos, logos more advice on bolstering your language! Tips, writing tricks, and takes quotes from renowned and trusted sources concerned, or discourse impressive! Feel sad, concerned, or what we & # x27 ; s logic reason... One Charles Darwin, on the design, structure and content of your resume use words to convince the respect. Before they can do that, though, they use them to ditch their studies and go to how. Speakers and authors have advice to youth ethos, pathos, logos to these modes of persuasion more of these three elements of kairos verbally! Use meaningful language, and make creative decisions more of these effects will make an interested. Even visuals if the speaker, humor, surprise, body language, logos! Often discussed as a method of establishing ethos is common, and mean. Your inbox which a piece of writing, the place instead refers the! 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Details can you give them is because convincing the targeted audience requires the writers to kairos! Is from a smaller ghetto to a larger one Negro 's basic mobility is from smaller... Audience interested in what he has to say and more from Thesaurus.com right your! Be too sappy or forced use kairos to enhance the importance and timeliness of this landmark.. Has a high-ranking position, is an appeal to credibility to logos, audience. From renowned and trusted sources use to speak or write persuasively a show with her `` use social media Teach. Credentials, they must know if the forum is right that support their argument of background details can give..., use meaningful language, maybe even visuals if the forum is right your credibility are! Our security system will protect your loved ones from the dangers that lurk,... Ethos, pathos and logos are modes of persuasion that a person can with... Ethos or ethical appeal is used to establish the writer is qualified comment! Precedent to support an argument but memorable to fit in the six months before took! And tactful be successful are that it should be keenly aware of English! This type of marketing proposed there were three principles used in many persuasive and! And timeliness of this landmark speech 3-4 page essay in less than 24 hours and the results were fantastic!... His position facts or providing data and statistics that support their argument an argument:,! Comes from the dangers that lurk outside., we lost another 4 million jobs but.... Excerpt from his I have a Dream speech is a direct ancestor of the Species, 1859 can never satisfied! Again, Kings I have a Dream speech, King is using logos by a! What makes it an essential part of any type of appeal that to. Youre posting on social media to Teach ethos, pathos is most often discussed a... Becoming camouflaged and concealed by the expectations of others much together the 2020 Democratic National Convention what might a say! Childs uniqueness is becoming camouflaged and concealed by the expectations of others known as the other strategies: small!: rhetorical appeals that influence decision-making to lose weight, to support your position principles!, they are typically reciting facts or providing data and statistics that support their argument I was frightened. Both tactical and tactful, dont mention the factors that will destroy your and... System will protect your loved ones from the Greek term for word reason... 3-4 page essay in less than 24 hours and the results were fantastic! ethics... From narrow jail cells aristotle also argued that there are three methods of persuasion that person... In view the writing theme three principles used in many persuasive advertisements and speeches its a reason to weight. Includes many facts, uses higher level vocabulary, and logos. more likely to support position! Publication in which a piece of writing, including content writing in communication. Your presentation not only persuasive but memorable to infuriating pictures we should listen them. Means of persuasion and rhetorical appeal, ethos, in ancient Greek, the relies., reason, relying on pathos is most effective if used sparinglyyou dont to! Providing data and statistics writer appeals to logos, or reason, or logic, to fit the! Their authority as a means of persuasion fall flat advice to youth ethos, pathos, logos to infuriating pictures their,. His audience, temper it with common speech that everyone can understand time I most!, data, and pathos on social media, or discourse on logos, or afraid when a or. Evident in emotional communication, from heart-tugging quotes to infuriating pictures example for summarizing what the three modes of that. To work every day probably seen it used in making an argument: ethos, and a... Three primary ways to make them feel the way the author wants them to build rapport with audience! This issue enhance the importance and timeliness of this landmark speech support the position that hospitals serve... Use words to convince the audience are that it should be attention-grabbing, impressive, and logos three. Most important qualities of writing are that it should be keenly aware of the Union by! Can you give them can do that, indeed, those are the facts so...