29 No. Mean number of attendances in big and small concerts per year per festival visitor type, Background information of web survey respondents (N=3,322), Relationship with music: MannWhitney U-test. A paid subscription is required for full access. A paid subscription is required for full access. All Rights Reserved. The artist fandom was demonstrated by being in the front row and taking photos of their idols. The idea was based on Maslow's (1954) hierarchy of needs, stating that as travel experience accumulates, the higher order needs become involved. All the interviewees said that festival attendance was a social event for them. (2014), Popular Music Fandom: Identities, Roles and Practices, Routledge, New York, NY. North American music and sound companies with the largest revenue in 2019, Leading music and sound suppliers by revenue in North America in 2019 (in million U.S. dollars)*, North American music and sound companies with the most employees 2019, Leading music and sound suppliers by number of employees in North America in 2019 (in million U.S. dollars)*, U.S. retail sales of sound gear 2021, by category, Sound gear retail sales in the United States in 2021, by product category (in million U.S. dollars), Number of events promoted by Live Nation from 2008 to 2021, Number of concerts and festivals promoted by Live Nation from 2008 to 2021, Live Nation Entertainment's concert revenue from 2008 to 2021, Live Nation Entertainment's concert revenue from 2008 to 2021 (in billion U.S. dollars), Live Nation Entertainment's ticketing revenue from 2008 to 2021, Live Nation Entertainment's ticketing revenue from 2008 to 2021 (in million U.S. dollars), Live Nation stock and the coronavirus 2020, Coronavirus impact: share price of Live Nation from February 19, to March 11, 2020, Concert and movie theater attendance since the coronavirus outbreak U.S. 2020, Share of adults who have attended a music concert or movie theater since the coronavirus outbreak in the United States as of March 2020, Coronavirus and the media: support for restricting events U.S. 2020, Share of adults who support media events being postponed or canceled due to the coronavirus outbreak in the United States as of March 2020, Coronavirus and the media: opposition for restricting events U.S. 2020, Share of adults who oppose media events being postponed or canceled due to the coronavirus outbreak in the United States as of March 2020. 127-140. In the questionnaire, there was a question How would you define your relationship with music? using a seven-point Likert scale (1=totally disagree 7=totally agree) for the statements represented. After purchasing a controlling interest in Bonnaroo in 2015, Live Nation this year bought the remaining stake to gain total control of the festival. 7-30. Don Smiley, the CEO of Summerfest, which takes place over 11 days each year in Milwaukee, says his organization has adapted to changing times to keep the annual event relevant. Music festivals are important platforms for live music consumption offering shared musical enjoyment, social interactions, and the sense of community (Kelly et al., 2014) that produce socially extended emotions (Wood and Kinnunen, 2020) and long-lasting memories (Manthiou et al., 2014). The inaugural Maha Music Festival was held on Saturday, August 29, 2009 at Lewis & Clark Landing. Buning, R.J. and Gibson, H. (2015), The evolution of active-sport-event travel careers, Journal of Sport Management, Vol. However, it is somewhat peculiar that the event travel career has not been studied within the scope of music festivals, which comprise a remarkable part of the event market, and most festivals have a considerable number of regular attendees. Not all the festivalgoers become frequent attendees. Vroomen, L. (2002), This Woman's Work: Kate Bush, Female Fans and Practices of Distinction, University of Warwick, Coventry. Besides Pori Jazz, many of the iconic rhythm music festivals were established in a five-year period in the late 1960s and early 1970s in the middle of festival fever in Northern Europe (Klaic, 2014), such as Ruisrock (founded in 1970) in the city of Turku and Ilosaarirock (founded in 1971) in the city of Joensuu (Luonila and Kinnunen, 2019). Demographics (age, sex, residence, education, employment, criminal history) 2. Crowding into a park for a surprise performance that turns out to be Dolly Parton at the Newport Folk Festival. 97-113. Live music attendees (including popular and classical music) are 23% more likely to report very good or excellent health. Nordvall, A., Pettersson, R., Svensson, B. and Brown, S. (2014), Designing events for social interaction, Event Management, Vol. 1408-1432. 2, pp. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. They are affluent, earning more than $75k a year, and their favorite genres are alt. "Largest Music Festivals in The United Kingdom in 2019, by Audience Capacity. For instance, the popularity of pop and rock concerts has grown steadily for the last 36 years and nearly 30% of Finns attended a pop or rock concert in 2017 (OSF, 2018). To scrutinize respondents' relation to music and festivals, the survey included questions regarding respondents' musical preferences, the importance of music, frequency of attending live music events, opinions about the quality of Finnish music festivals, opinions about the importance of different festival experience elements and future intentions regarding festival attendance. Specifically, it outlines: 1. (Ed.) 3, pp. Firstly, buying tickets in good time for festivals that would be sold out, and planning the travel and accommodation, especially in the case of festivals abroad to save money. 3, pp. People are more likely now to spend money on experiences over material goods, he says, contending that sharing a clip from a Billie Eilish or Cardi B performance with ones Instagram followers is more gratifying than buying something expensive. Furthermore, in career models, increased consumption influences motivation. 6, pp. %PDF-1.7
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208-224. 205-213. To use individual functions (e.g., mark statistics as favourites, set Fandom, on the other hand, might be developed through increased consumption or vice versa; increased consumption and career development might emerge because of fandom (Lexhagen et al., 2019; Mackellar, 2009). It is quite natural to presume that frequent music festival attendance might include many of the aspects included in the event travel career. SXSW 2022 Attendance Reportedly Dips 20% From 2019 Amid Crowded Concert Schedule Dylan Smith March 18, 2022 Austin, Texas, home of SXSW. Pearce, P.L. Pink is the number one touring artist of 2019 worldwide with a tour gross of $215.2 million. Parklife is an annual two-day music festival in Manchester, England and takes place in June each year.The festival predominantly features dance and electronic music, as well as pop and hip-hop artists.. Jointly organised by a number of groups, including Manchester's The Warehouse Project and Live Nation, the festival started life as Mad Ferret Festival in Platt Fields Park, Rusholme, before . The third spot is taken up by the Montreal International Jazz Festival. The features and practices of festival fandom and career development were studied using a qualitative approach with interview data. The quantitative data included results of the Finnish Festival Barometer web survey from the year 2016, altogether 3,322 responses. Larsen, G., Lawson, R. and Todd, S. (2009), The consumption of music as self-representation in social interaction, Australasian Marketing Journal, Vol. He notes that the majority of the touring schedule for a band like the Offspring, which played Woodstock 99, now consists of festival performances. (2013), Social worlds as a framework for event and travel careers, Tourism Analysis, Vol. It was also noted that frequent festivalgoers were musical influencers among their social group, since they actively searched for new and interesting music, and recommended music to their friends. You need a Statista Account for unlimited access. Statistical methods used were chi-square, correlation and MannWhitney U-tests. Rihova, I., Buhalis, D., Gouthro, M.B. Antti Honkanen is Director of the Multidimensional Tourism Institute (University of Lapland). For individual content and infographics in your Corporate Design, (2019a), Segmentation of music festival attendees, Scandinavian Journal of Hospitality and Tourism, Vol. 6, pp. The principal part of both fandom and event career is motivation. Harvey, L. (2015), Beyond member-checking: a dialogic approach to the research interview, International Journal of Research and Method in Education, Vol. Live Nation and TicketMaster (2020), COVID-19 impact from live music fans, 7 May, available at: https://ses.se/wp-content/uploads/2020/05/Supplemental-Fan-Survey-Data1.pdf (accessed 5 January 2021). The shared affect facilitated communication and encouraged bridging (Quinn and Wilks, 2016). (2005), Developing the travel career approach to tourist motivation, Journal of Travel Research, Vol. Finally, knowledge about different festival areas grew among frequent festivalgoers and they did not need festival area maps unless there had been major changes in their favorite festival. 0000008034 00000 n
People who attend theatre or comedy performances are 26% more likely to report very good or excellent health, even taking into account socio-economic factors. Are you interested in testing our business solutions? As music festivals have taken off in popularity, these kids of experiences have become a key feature of cultural life in America. Traditionally, music is considered very important for adolescents (Schwartz and Fouts, 2003) but our study participants were adults, suggesting that for a certain group of people the meaning of music might remain high throughout their adulthood. Rather, the fandom meant enjoying the music, the overall performance and sense of belonging with other fans. Pearce, P.L. The 2019 conference was based on the theme of 'Non-Communicable Diseases: A Crisis in Slow Motion', where delegates were given the . 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